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The Truth About Being Everywhere

The Truth About Being Everywhere

by Kit Caelsto | Jan 26, 2026 | Avoiding Burnout, Book Marketing

Our fractured social media environment with its algorithms and volatility makes authors, and other creative small business people, feel as if they have to be on all the platforms all the time. And yet, even longer than ten years ago, the idea of being everywhere...
You Can’t Do the Wrong Thing

You Can’t Do the Wrong Thing

by Kit Caelsto | Dec 9, 2025 | Creative Core Values, Writing Business

Authors face a lot of self-doubt and fear. One of the biggest questions authors ask themselves–and I’m no stranger to this one either–is am I doing the right thing? We worry about our marketing strategy, whether we’re not doing enough or not...
Books, Lies, and Black Friday

Books, Lies, and Black Friday

by Kit Caelsto | Nov 26, 2025 | Book Marketing, Creative Nervous System, Writing Business

My inbox started to fill on Monday with the Black Friday sales. Today, I had to laugh when I got an email from a company that said it was the “last days” to buy something at 50% off, because you know what? They sent an email last week that said it was my...

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